Zero to one is a growth marketing firm focused on influencers and affiliate programs for some of the world's most prominent brands like Sabra, Theragun, Landing, Lowe’s, Huel, and Instacart.
They came to us when they were early on in their scaling journey and were struggling to break through to the next level of scale.
Z21’s founders are expert practitioners, but they didn’t have any consistent business development practices, management practices, performance improvement processes, or data transparency, process standardization across their service offerings.
They had grown to a point where it was no longer about their individual, tactical skill sets as founders. The next phase was about getting key personnel in their organization to take the reins and continue the scaling process. That’s exactly the change we were seeking to create when they decided to partner with us on their growth journey.
Management structure was lacking within the organization, with no orchestrated organizational chart or reporting structure.
This led to lack of clarity & key data for strategic decision making, so we immediately clarified the roles & responsibilities of each team member and laid out a clear reporting structure that let the C-suite make key hiring and process decisions, along with KPI’s by position that each team member would be accountable for.
We went through each department within the agency and dissected each fulfillment process.
This gave us a level of understanding and clarity to spot inefficiencies and determine where standardization, SOPs, and additional training were required to have these departments execute effectively without c-suite involvement.
Before there was no centralization of SOPs and systems in a database, so we migrated them over to ClickUp, where we documented and stored a training database within it, along with a complete client management hub that let’s Z21 seamlessly onboard new clients and have the executional process embedded within it.
This was a key piece of infrastructure to allow them to onboard & fulfill for clients quickly, and keep up with the sales departments deal flow.
Before working with Hydra, the management team hadn’t put much focus on reviewing financials or understanding pricing & fee’s that they charged, their margins, or other financial benchmarks with how the business was allocating capital.
We implemented a complete financial dashboard & tracking system that allows us to see growth trends across revenue, expenses, and embeds key ratios within their P&L to see where we need to be paying attention to as we grow, and how quickly we can afford to do it.
Before working with us, lead generation was heavily reliant on referrals, but z21 was not yet playing “offense”. We needed a strategy that would attract the kind of businesses that fit their ideal client profile, which were larger brands that required longer sales cycles, which was even more of a reason to have a consistent pipeline of deals.
We setup LinkedIn Outbound, built out a pipeline management system, reconstructed pitch decks, built acquisition funnels, and now book 2-3 calls per day, with brands like Yeti, Sabra, Lowe’s, and many more.
A key challenge for z21 is that their service offerings are quite operationally complex, and require highly skilled & experienced individuals to drive results. We needed to construct a hiring process that allowed them to quickly scale their fulfillment teams as necessary.
By implementing a few changes to this process like sourcing talent, personality testing & IQ testing, along with employee onboarding & training, they now are able to bring in top tier talent whenever needed.
Zeroto1 is now able to scale, consistently add new clients to their roster, scale their team as needed, and operate at healthy profit margins. They were able to go from $80,000 a month to over $200,000 per month within 6 months of working together, a 150% increase.
This is the kind of transformation that can be created when driven founders meet the right strategies and execution tactics to drive their agency forward.
Quote from Co-Founder Riley Cronin:
“We’ve grown a lot since joining the program 5 months ago, we started at 70k and now on track to hit just under 200k/mo.”