Who we are
We have run the businesses we advise.
Hydra works only with client-service businesses: agencies, consultancies, studios, production companies and B2B service firms. We do not deliver marketing to end clients, which is why firms that compete with each other can both work with us.
- Client businesses scaled
- 300+
- Average client rating
- 9.2/10
- Years of operator experience
- 30+
Partner
Josh Johnston
Leads client operations and delivery across the Hydra portfolio. Owns the capacity and cadence work that keeps margin intact while an agency scales.
Focus: Delivery capacity, operating cadence, margin
Common questions
Who runs Hydra?
Two of us, and we are partners. I am Nicholas Kirchner: I sold my first marketing agency to a strategic buyer at 21 and I hold a U.S. patent. Josh Johnston runs client operations and delivery, which is the side of an agency that decides whether growth costs you your margin. Thirty years of operating client-service businesses between us, and we have both run the kind of business we advise.
Is Hydra a consultancy or an agency?
Hydra is a consultancy that works exclusively with client-service businesses. It does not deliver marketing services to end clients, which is what lets it work with agencies that would otherwise be competitors.
How many businesses has Hydra worked with?
More than 300 client-service businesses, with an average client NPS of 9.2. Documented outcomes include Soar With Us growing from $60,000 to $700,000 per month, ZeroTo1 growing from $74,000 to $391,000 per month, and Fraggell Productions growing from £23,000 to £110,000 per month.