A weekly dispatch from Hydra
The work we are doing this week inside agencies scaling to $10M a year.
Every week we write up what we shipped across our active partnerships, what worked, what didn’t, and what we’d do differently if we ran it again.
3,919+ operators · Every week · Unsubscribe anytime
An open letter
To agency owners.
Filed from Nashville, Tennessee
Dear agency owner,
Most of what lands in your inbox on a Monday was planned three weeks ago by someone working off a content calendar. We write the Brief on a Friday, out of whatever we happened to be doing that week with the agencies we work with.
Some weeks that’s a pricing change that finally stuck. Some weeks it’s a hire that gave one of our partners fifty percent more capacity, or a single slide we rebuilt after the same objection killed three deals in a row.
You get what we shipped, what it did to the numbers, and where we got it wrong. 300+ agencies have scaled on this work over the years. The Brief is where you see it while it’s still in progress.
If that sounds useful, join 3,919+ operators below.
Nicholas Kirchner
Editor · The Hydra Brief
Who writes it
Filed jointly by the founders of Hydra.
Nicholas Kirchner
Founder
Sold his first marketing agency to a strategic buyer at 21. Works the acquisition side of the business with owners directly: what the offer is, what it costs, and whether the sales process holds once volume arrives.
Josh Johnston
Founder
Leads client operations and delivery across the Hydra portfolio. Works on the side of an agency that decides whether growth costs you your margin: capacity, team structure, and operating cadence.
Between them they have consulted with more than three hundred agencies on the exact problems the Brief is written about. More about Hydra.
One email a week, and it’s the actual work.
3,919+ operators · Every week · Unsubscribe anytime
Common questions
What is The Hydra Brief?
The Hydra Brief is a weekly email from Hydra for agency and service business owners. Each issue covers what Hydra shipped that week across its active client partnerships, what worked, what didn't, and what the team would do differently. It's free and you can unsubscribe at any time.
How often does The Hydra Brief go out?
Once a week, written on a Friday by Nicholas Kirchner and Josh Johnston, the founders of Hydra, out of the client work they did that week.