A weekly dispatch from Hydra
Operator-grade intelligence for agencies scaling to $10M a year.
What we shipped this week across our active partnerships, what worked, what did not, and what we would do differently if we ran it again.
3,922+ operators · Every week · Unsubscribe anytime
An open letter
To agency owners.
Filed from Nashville, Tennessee
Dear agency owner,
You do not need another newsletter telling you to ten-x your output with AI, or a course run by someone who has never made payroll.
You need what 300+ agencies have used to scale, and what is working this week across our active partnerships.
The pricing change that finally stuck. The offer that is bringing in clients on its own. The hire that unlocked fifty percent more capacity. The one slide that closed the last three deals we almost lost.
Every week we send what we shipped, what worked, what did not, and what we would do differently if we ran it again. Just the work, and what we learned doing it.
If that sounds useful, join 3,922+ operators below.
Nicholas Kirchner
Editor · The Hydra Brief
Who writes it
Filed jointly by the partners at Hydra.
Nicholas Kirchner
Founder
Sold his first marketing agency to a strategic buyer at 21 and holds a U.S. patent. Runs growth at HOWL alongside Hydra, so the acquisition systems he installs are ones he is running himself.
Josh Johnston
Partner
Leads client operations and delivery across the Hydra portfolio. Owns the capacity and cadence work that keeps margin intact while an agency scales.
Between them they have consulted with more than three hundred agencies on the exact problems the Brief is written about. More about Hydra.
One email a week. Nothing else.
3,922+ operators · Every week · Unsubscribe anytime
Common questions
What is The Hydra Brief?
The Hydra Brief is a weekly email from Hydra for agency and service business owners. Each issue covers what Hydra shipped that week across its active client partnerships, what worked, what did not, and what the team would do differently. It is free and you can unsubscribe at any time.
How often does The Hydra Brief go out?
Once a week. It is written by Nicholas Kirchner and Josh Johnston, the partners at Hydra, from the work they are doing with clients that week rather than from a content calendar.