Short Form Media

Where they were

In 2023 they were a one-person shop with a few freelance editors helping out. The founder had no roadmap for how he was going to scale, and the sales process was undefined: deals closed because referrals already trusted him, which does not transfer to cold traffic.

What we did

• 01Positioning and predictable lead generation: installed a LinkedIn content system and made the founder a client of his own agency, producing and distributing content daily
• 02Sales process: a two-call close, with a discovery framework first and a strategy call second, which shortened the cycle, stopped prospects ghosting, and pushed close rate past 20%
• 03Pricing rebuilt from the two numbers that actually govern it: the outcome the client is buying sets the ceiling, the hours it costs to deliver set the floor
• 04Pod economics and capacity: a self-contained delivery unit with a fixed roster and known billable capacity, priced and costed so the revenue and margin of a full pod were known
• 05Pod scaling structure: a capacity trigger that starts forming the next pod, with a defined hiring order, so the org chart at two, five and ten pods is visible before a dollar is spent
• 06Financial management: a forecast and operating model covering cash in, cash out, reserves, and the revenue that must be locked before a new hire comes on

Where they landed

Monthly recurring revenue went from $12.3k to $155k. Each pod is now paid for by the one before it, so growth runs on a funded sequence instead of a good month.